Our Purpose: We’re on a mission to create inspiring products to help you live stronger in body and mind...and be your best!

Our Story

Our Story

by Eric Jenican, Founder, Endorphin Warrior

img2I’m one of those lucky people who has always loved working out. I started at age four in my backyard literally digging a hole to China. I just loved the raw, physical aspect of digging, and basically, I haven’t stopped “digging” since. Today at 58, I’m enjoying my training as much as ever. Trail running and mountain biking are my favorite training activities today.

To me, the power of vigorous exercise is nothing short of magnificent. Through my decades of training, I’ve grown to understand that our “physical” training is far beyond “just” physical. It is a blending of body, mind and spirit that positively impacts all parts of ourselves. I’ve experienced firsthand how my physical training has made my entire life better…and this is why I started Endorphin Warrior. I believe my career-purpose in life is to be a voice for the magnificence of vigorous exercise.

In 2007, we started Endorphin Warrior with the intention to create a business that would communicate the joy, meaning and value of vigorous exercise…and help you enjoy your training even more. Around the same time, I began wearing one of the yellow LIVESTRONG rubber wristbands as a way to help me keep a struggling family member in my thoughts. After wearing it for a few weeks, I was amazed at how powerful it was to have this tangible inspiration on my wrist…and the idea for our “Warrior Training” product line was born.
Being a lifetime athlete myself, I was keenly aware of how important our thinking is to our performance and the thought came to me, “Wouldn’t it be great to make bracelets featuring empowering words that fitness athletes could focus on while training and competing…to help them have a stronger and more positive attitude.” So in 2009, we introduced our Warrior Training Bracelets and from the get-go we started receiving emails from our customers communicating about how their Warrior Training Bracelet was helping them be mentally stronger, more disciplined or achieve their goals.

Another interesting thing happened when we introduced our Warrior Training Bracelets. People started recognizing that the same words and thoughts that helped them train harder and achieve athletic success were also helping them in their daily lives. Vigorous exercise will always be at the core of Endorphin Warrior, but nothing gives me more satisfaction than when we receive an email from a customer sharing about how their Endorphin Warrior product has helped them face a serious illness, get through a difficult phase of life or do something they didn’t think was possible.

I believe that genuine satisfaction in life does not come from getting or having…but from being and becoming. Choosing to move our bodies and exert ourselves physically is a conscious decision to live fully, improve and be your best. The desire to improve is a driving force within me that seems as natural as breathing. I just want to be better today than I was yesterday. Through Endorphin Warrior, I want to share this desire with you. I am hell-bent on building Endorphin Warrior into a company that will help you train, perform and live with greater strength of body and mind so that you can become more…and be your best.

Thank you for visiting our website today. I would love for you to become a part of Endorphin Warrior. Warrior On
P.S. – Please contact me any time if you have a question or comment about any aspect of Endorphin Warrior – Eric@EndorphinWarrior.com